A super-duper hit from superstar Shah
Rukh Khan is long overdue, says the industry. Though his magnetic
personality pulls in fans for each of his films, they were not enough to
make his last few films blockbusters. Now trade pundits are hoping that
"Chennai Express" would taste box-office success and boost King Khan's
fluctuating fortunes.
Shah Rukh has pulled out all stops to
make this one a hit - from onground promotions across states, special
appearances on the small screen, having the film's music played in
restrooms of multiplexes and releasing it on an occasion as holy as Eid
on Friday - King Khan has steered "Chennai Express" around all the right
quarters.
"'Chennai Express' is a comedy film with
a love story, but it's definitely not like 'Kuch Kuch Hota Hai' or
'Dilwale Dulhania Le Jayenge. It's a family entertainer. There's a
little action too," SRK stated recently.
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